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About Us

We believe that financial wellness starts and ends with you.

You will be faced with a myriad of financial decisions in your life: buying your first home, determining what type of insurance you need, planning the cost of a family, and preparing for retirement – just to name a few.

CentSai brings actionable, relatable tips via real-life stories and expert interviews.

The seeds of CentSai — a play on the Japanese word sensei, or teacher — were sown after the 2008 financial crisis. Cofounders Arindam Nag and Doria Lavagnino, entrepreneurs and journalists, saw the drastic impact of the ‘fine print’ economy on everyday people.

Understanding your money should not be hard. CentSai gives you information and product choices to empower yourself.